Development trend and opportunity of construction industry during the 14th Five Year Plan Period
As a pillar industry of the national economy, the construction industry has high industrial relevance and large employment capacity. It is a basic industry on which many industries rely for development. It is closely related to the economic development of the whole country and the improvement of people's life. It is known as "the important weapon of the country and extending in all directions". Since 2009, the added value of the construction industry has always maintained a proportion of more than 6.5% of GDP. With the surging tide of mobile Internet and the rise of platform economy and sharing economy, cross-border and integration have become the general trend. Emerging business forms continue to emerge, with transformation and upgrading as the key link. The integration of leading enterprises in the construction industry is higher and higher, the differentiation of the construction industry is faster and faster, the industrial integration and cross-border will continue to accelerate, the industrial chain competition will replace the enterprise competition, and the era of joint development has come. At present, China's economy presents a new development pattern in which the domestic big cycle is the main body and the domestic and international double cycles promote each other. Based on the existing severe macroeconomic environment and business environment, construction enterprises will face greater challenges in the 14th Five Year Plan period. So how should the construction industry develop during the 14th Five Year Plan period?
Trend: professional development under EPC mode
Generally speaking, during the "14th five year plan" period, the market opportunities and space for the development of the construction industry are very large, the development prospect is still predictable, and the development environment will be more optimized. Industry enterprises should strengthen their development confidence. The development trend of the construction industry during the "14th Five Year Plan" period mainly has the following changes: first, the business model has changed from general construction contracting to general engineering contracting. From the previous optimization and upgrading of project management based solely on a single link of project construction to the whole life cycle management of the project, so as to realize the transformation to general contracting. The integration of EPC, investment, construction and operation, including industrialization, assembly and full decoration, will be the mainstream trend of future development. Enterprises should transform to the integrated solution mode of "financing - Design - Procurement - Construction - operation and maintenance". Second, professional development will become a general trend. With the improvement of competition and the needs of engineering services, the demand for professional ability is becoming stronger. Enterprises should establish professional organization, professional team, professional management system and incentive mechanism. Third, the role of technological innovation is becoming more and more prominent. Digital technology will become the key to improve enterprise management efficiency and economic benefits, and improve the overall management level and competitiveness of enterprises. Fourth, there is a strong demand for high-quality services. In the future, the competition in the industry will be more reflected in the competition between customer services. Who can provide more accurate and professional services, who can provide more cost-effective services, who can provide services that quickly respond to customer needs, who can provide better service attitude, who can win in the market competition. Fifth, the pressure of product upgrading increased. In the future, there will be more and more eco-friendly and humanized construction projects, and enterprises will face the pressure and challenge of product upgrading. Therefore, for construction enterprises, the future market competition will be further concentrated in subdivided fields, and high-quality resources will be further concentrated in leading enterprises.
Driving force: technological innovation promotes green construction
With the gradual deepening of reform, the future development trend of the construction industry has emerged: first, the development format has changed and began to transform to industrialization, digitization and intelligence; Second, the development of ecology has changed, paying more attention to green energy conservation, low-carbon environmental protection and living in harmony with nature; Third, the development model has changed, from extensive expansion to fine operation, and the stock market such as urban renewal, transformation of old residential areas and integrated development of urban and rural areas has begun to become a new "blue ocean"; Fourth, the management mode has changed, and the requirements for quality standardization, safety normalization, management informatization and green, industrialized and intelligent construction methods are becoming higher and higher; Fifth, win-win integration and collaborative development began to receive attention. Strengthening win-win integration and collaborative development with upstream and downstream enterprises and related industries in the industrial chain is a new development trend. In the face of the new situation, new mission and new requirements of high-quality development, the construction industry must shift from factor driven and investment driven to innovation driven, transform to a new green, industrialized and intelligent construction mode with quality, safety, environmental protection and efficiency as the core, and realize the upgrading of the whole process, all factors and all participants. Therefore, during the "14th five year plan" period, green construction will be the starting point and destination of the high-quality development of the construction industry, and technological innovation is the first driving force leading the high-quality development of the construction industry.
Direction: leveraging the Internet to explore transformation and upgrading
During the 14th Five Year Plan period, the construction industry will be combined with more elements and integrated into the wave of industrial chain extension and cross-border integration. The main directions are as follows:
Follow the trend and explore the Internet management mode. Under the background of the state vigorously promoting new infrastructure, construction enterprises should follow the trend. Construction enterprises must actively explore new management and production modes under the "Internet" situation, deeply study the innovative application of technologies such as big data, artificial intelligence, Bim and the Internet of things, innovate business models, enhance core competitiveness and realize leapfrog development.
Seize opportunities and improve their ability to resist risks. Finance is a gas station operated by enterprises. Under the background of rapid changes in the industry and the reality of long accounts receivable period, construction enterprises are facing a major turning point in survival and development. Construction enterprises should comply with the general trend, seize the opportunity and realize the combination of industry and finance; By participating in holding financing guarantee companies, launching industrial funds and optimizing PPP cooperation mode, we should improve our own cash flow and anti risk ability, and enhance vitality and competitiveness.
Sustainable development to improve the technical level of the enterprise. Scientific and technological progress is a strong driving force for the sustainable development of the construction industry. The wide application of new building materials and equipment is an important measure for the future development of construction enterprises. For construction enterprises, the application of new technologies, new materials and new processes in specific projects can effectively improve the enterprise's technical level, improve the project quality, shorten the construction period and reduce the project cost, so as to inject vitality and vitality into the future development of the enterprise.
Promote reform and promote the transformation and upgrading of the construction industry. Prefabricated building has obvious advantages over traditional building methods in terms of quality, efficiency and environmental protection. In recent years, the Ministry of housing and urban rural development has made great efforts to promote the supply side structural reform of the construction industry and promote the transformation and upgrading of the construction industry. Many leading enterprises have been ahead of the market and waiting for policy force. With the gradual maturity of prefabricated technology and policies, the market's recognition of prefabricated buildings is gradually improved, and prefabricated buildings will usher in the peak of industry development.
Reform breakthrough and adopt differentiated competition. In the critical period of seeking reform and breakthrough in the construction industry, the national level has continuously issued EPC model guidance policies. The administrative measures for general contracting of housing construction and municipal infrastructure projects officially implemented on March 1, 2020 marks the arrival of the era of "double qualification for design and construction". Construction enterprises should adopt a differentiated way of competition, and powerful construction enterprises should actively acquire design institutes or apply for qualifications to transform to general contracting.
Opportunities: new infrastructure, new blue ocean and new challenges
In the new infrastructure environment, enterprises can seek integrated services from strategy to implementation from the main opportunities and challenges they face to promote business growth.
In terms of top-level design, new infrastructure opportunities need top-down strategic design to ensure effective business development. Enterprises need to formulate new infrastructure business development strategies, including external analysis of new infrastructure development opportunities, internal conditions of enterprises, benchmarking analysis of leading players, etc., and formulate strategic planning paths.
In terms of organizational setting, in order to match the development opportunities of new infrastructure business, enterprises need to adjust their organizational structure to support business development. It is necessary to establish an organizational guarantee system in line with the overall business development strategy, help enterprises clarify management levels and interfaces, optimize the management and control positioning at all levels of the group company, and assist in formulating authorization principles.
In terms of mechanism adjustment, in order to ensure the development of new infrastructure and digital business, the enterprise needs to establish a guarantee mechanism and adjust the assessment objectives and methods. At the same time, it is necessary to establish a new infrastructure business guarantee mechanism, including assessment objectives, incentive mechanism setting, etc.
In terms of resource matching, new business departments need enterprises to provide certain resource preference to facilitate initial development and business expansion. According to the strategic development of new infrastructure and business needs, formulate enterprise resource allocation plan from the perspective of capacity-building, and assist enterprises to connect relevant resources through external resources.
In terms of cultural construction, the new infrastructure business is closely related to the digital development of enterprises. Enterprises will face the rebound force of internal reform and need to carry out cultural and ideological construction from top to bottom. Enterprises should establish a cultural system and provide staff training, cultural promotion, etc.
In terms of data management, data has become an important asset under the development of Xinji Construction Bank. Enterprises need to establish a complete data management system for data collection, governance and enabling business. Enterprises should sort out the current situation and gap of internal data management, clarify the main improvement points, and design effective data management schemes according to business conditions.
In addition, enterprises should also consider the architecture, resource matching and data management of the underlying strategy implementation level. Therefore, to promote change, enterprises must make changes in ideas, not just in technology.
At present, the construction industry is undergoing great changes, new contradictions and problems are emerging intensively, and new opportunities and challenges are emerging one after another. As a pillar industry of the national economy, the construction industry should and can make great achievements in the new journey of building a socialist modern country in an all-round way. China's construction industry is bound to embark on the high-quality development path of digitization, greening and industrialization. Only by actively integrating into the torrent of industrial chain extension and cross-border integration can we create an in-depth service and product system of the industry and win a broad development space. Construction enterprises will succeed only if they find out their own strategic positioning, clarify their own industrial boundary, business form and competitive position, clarify their strategic objectives and expansion path, and formulate corresponding competitive strategies and implementation measures.
(from architecture times)
